With two new members joining LinkedIn every second, it’s likely you have your own LinkedIn profile and possibly even a page for your construction-related company; but are you using the social media channel to its full potential? Many in the construction industry are benefiting from building their industry networks and knowledge through LinkedIn Groups.
If you aren’t familiar, LinkedIn Groups allow users to hold discussions on specific topics, news, events, advice, polls, and much more; view a list of all members in the group – creating an easy directory to build one’s network; post promotional material about your company, and share or search for job openings.
It’s without a doubt that LinkedIn Groups have become a great platform for construction professionals to engage in, and to make things easy for you, we’ve created a list (in no particular order) of our Top Five LinkedIn Groups for Construction Professionals. These groups were chosen based on a variety of factors, including but not limited to: quality of content, frequency of updates, usefulness of information, growth rate, and group purpose.
Construction Equipment Management – Serving as a “resource and best practices forum for managers in construction, aggregate production, mining and any business that makes substantial investments in heavy construction equipment,” this group is a valuable network for those looking for in-depth and thoughtful conversation with others in construction management positions. If you have a relevant question you need answered, you are likely to get several responses from those in this LinkedIn group. Despite being a relatively new group, there are new people joining almost every day with a week over week growth rate of 23 percent. The group is moderated by Dr. Mike Vorster, author of Construction Equipment Economics and president of CEMPCentral Inc., who is extremely active in the discussions.
Construction Networking – Created in 2008, before LinkedIn was known as the social media giant that it is today, Construction Networking group was formed to “enable construction professionals from all over the world to network in one location.” Those in the group are truly interested in networking and many members spend time introducing themselves and meeting others. More than 200 people join the group each week on average, and the discussions page boasts frequent posts with high levels of engagement. It is also a useful group for recruiters and job searchers with an active job page.
Mining & Construction Equipment – As one of the largest groups with over 16,000 members, it’s no surprise that there are new discussions occurring every few hours and regular comments on each. An average week vaunts hundreds of discussions with topics usually ranging from requests to buy/sell equipment, provide news and information regarding the industry, event conversations, general lifestyle information that can be applied to construction work, and more. Another useful characteristic of this group is its range of subgroups like “Dozers”, “Excavators”, “Scrapers”, and more. For those looking to find a wealth of information in a highly engaged group, this is a place to get active. Not to mention, it is fantastic for job seekers; this group has the most job postings and discussions out of those highlighted in this post, with hundreds displayed at any time.
Rock & Dirt – At Rock & Dirt, we wouldn’t feature our group if we didn’t think it stood out. This LinkedIn group, created to connect heavy equipment buyers and sellers, succeeds at helping those in the industry find what they are looking for with a highly engaged group manager. As a fairly new group, formed in late 2011, the group has a strong week over week growth rate (120 percent at the time of writing) with a new discussion nearly every day, featuring want-to-buy/sell requests and information about the latest construction equipment to hit the market. This is the LinkedIn group for those who want to be the first to know about everything construction equipment related.
Construction Marketing Association – If you work in a marketing-related role in the construction industry, the Construction Marketing Association group should be a great fit for you. With over 2,000 members and a significant week over week growth rate of nearly 100 percent, its popularity is likely due to its wealth of construction marketing information posted daily. Although the posts are not frequently engaging, it provides a venue for marketers to find and share valuable facts, stats, news, advice and best practices related to the industry. The membership consists of managers/executives of construction brands or targets, media, agencies, and others.