Minimizer debuts new trade show booth at MATS

Interactive displays and testing areas highlight redesigned booth

The long-awaited debut of the new Minimizer trade show booth was a smashing success.

End users, media partners and fellow suppliers stopped by to check it out during the Mid-America Trucking Show March 28-30. 

“We’re really excited about this,” Minimizer Director of Marketing Steve Hansen said.  “The feedback has been really positive.  The booth design is certainly unique and stands out in the crowd.”

The booth is broken down into Minimizer’s three truck-specific areas – On The Truck, In The Truck, and Fix The Truck.  The ‘In The Truck’ section includes full seat and mattress displays so customers can test those products.  They can also engage with large tablet-inspired devices that display photos, videos, and information for each of Minimizer product lines.

“We wanted to make sure that people could walk into this booth and get the full Minimizer experience, whether they’re interested in testing a Long Haul Series seat or mattress, or watching videos of the fenders or floor mats,” Hansen said.

A semi-private meeting area is positioned near the rear of the booth, complete with a 44-inch monitor, tables and chairs.

“We needed a space to meet with fleets, end users, and distributors,” Hansen said.

Nimlok designed and produced the new booth, which can be resized to fit two distinct spaces – a 20-by-30-foot and a 10-by-40-foot.

The 20-by-30 will be used at Heavy Duty Aftermarket Week and MATS, while the 10-by-40 will travel to TMC and the Great American Trucking Show.

See all of Minimizer’s Inventory on Rock & Dirt!

About Minimizer

Leveraging more than 30 years of manufacturing expertise at its state-of-the-art manufacturing facility in Blooming Prairie, Minnesota, Minimizer is not just the leader in poly semi truck fenders: We invented the category. Minimizer poly fenders and integrated bracket kits are nearly indestructible and are guaranteed for life.

Our research and development team constantly “tests and tortures” each of our products to make sure what goes on, in or is used to fix the truck meets the rigors of our tough industry.

We also manufacture industry-leading light kits, mud flaps, tool boxes, tire masks, work benches and other accessories. Our most recent innovations include the ONLY Custom Molded Floor Mats in the world for semi trucks, the revolutionary ‘whole body’ Minimizer Truck Seat System, and the recently released Long Haul Series Mattress.

Minimizer has been family owned and operated for three generations. The company manufactures its products in the USA and makes everything tough enough to please tough people in a tough industry.

For more information or to contact a Minimizer distributor, call us at (800) 248-3855 or visit our website or email us at

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