On December 5, Caterpillar team owner, Richard Childress and Cat® NASCAR driver, Jeff Burton, unveiled the Cat No. 31 Chevrolet SS NASCAR Sprint Cup Series car at the Caterpillar Visitors Center. Nearly 700 visitors bought tickets to the event, which included autographs, tours in the 80-foot race hauler that travels to all NASCAR Sprint Cup Series races and the chance to see the new car in person. The event almost tripled the typical 250 person Wednesday attendance at the Visitors Center and visitors commented they traveled from three different states just to attend the NASCAR event.
For the past seven years, all the car manufacturers in the NASCAR Sprint Cup series used the same race car body. The only differences were the manufacturer decals. The car was called the “Car of Tomorrow” and is the same one found when touring the Visitors Center. With new safety features and a desire to design the cars to look more like the street stock versions, NASCAR and the three car manufacturers designed all new cars for 2013. Chevrolet generated a lot of interest prior to unveiling the 2013 Chevrolet SS NASCAR Sprint Cup Series car on November 29 in Las Vegas, Nev. By closely following the official Chevrolet launch, Caterpillar and Richard Childress Racing were able to give the public the first glance at the Cat No. 31 Chevrolet SS NASCAR Sprint Series car at the December 5 event at the Visitors Center.