Nortrax Appoints Michael J. Rugeroni, Vice President of Nortrax Canada

Michael Rugeroni_Nortrax is pleased to announce the appointment of Michael J. Rugeroni to Vice President, Nortrax Canada. Michael will lead Nortrax Canadian operations based in Ontario, Quebec and
Newfoundland / Labrador.

Michael has an exceptional background with 28 years of experience in the heavy equipment industry. He has held positions of increasing responsibility over his career with John Deere and Nortrax including Manager of Product Support Operations, Marketing Manager, Manager of Merchandizing and Promotions, Manager of Commercial Operations, Vice President of Sales and Marketing Nortrax Canada and most recently, Vice President Sales and Marketing for the entire Nortrax enterprise. Michael holds a Bachelor Degree from the University of Western Ontario and an MBA Degree from the University of Iowa.

President & CEO, Tim J. Murphy said, “Michael’s past responsibilities, energy, enthusiasm, positive outlook, strong teamwork and demonstrated leadership capabilities have prepared him well for this very important role within our company. As part of our senior leadership team, his contributions and input remain highly visible and valued. He will lead our Canadian teammates well.”

Nortrax, Inc., a John Deere company operates John Deere construction and forestry dealerships throughout the United States and Canada. We are committed to serving those linked to the land based on our core values of integrity, quality, commitment and innovation, values that have sustained John Deere for over 178 years. Based in Tampa, FL, the company supports the construction, forestry, commercial worksite and mining markets in Eastern Canada, as well as the Midwest, Northeast, and Southeast Regions of the United States. Nortrax specializes in the sales, service and support of John Deere construction and forestry machines through the new, used and rental channels. Additional information about Nortrax, Inc., its products, services and career opportunities can be found online at