Case Construction Equipment Lends Support to Victory Garden Initiative; 500 Gardens Built for Milwaukee Residents

Thanks to Victory Garden Initiative, community groups, volunteers and the sponsorship and support of CASE Construction Equipment, Milwaukee residents can enjoy vegetables grown in their own neighborhoods. It’s all part of the Victory Garden Blitz, an event that involved the installation of 500 new vegetable gardens throughout the City of Milwaukee from May 11 through May 25. Nearly twice as many gardens were installed this spring when compared with last year’s effort.

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“The Victory Garden Blitz is a great example of people coming together to help improve the community, while at the same time, taking meaningful steps to create a more ecologically sustainable future,” said Jim Hasler, vice president, CASE Construction Equipment-North America. “We’re thrilled to participate in this project – and we congratulate everyone who contributed their time and effort to make the goal of 500 gardens a reality. It’s a remarkable accomplishment.”

CASE Construction Equipment is a division of CNH Global N.V., a subsidiary of Fiat Industrial, S. p. A.  For its role in the Blitz project, CASE Construction Equipment donated a CASE SV185 medium-frame skid steer loader, a machine operator and event signage – all of which is in addition to CNH’s financial sponsorship of the project. A total of 15 Fiat Industrial employees and their family members and friends volunteered a day of labor to the effort, which included the construction and filling of raised gardens across Milwaukee.

“We believe a community-based, sustainable, nutritious, and socially just food system can be created if we grow some of our own food in the city,” said Victory Garden Initiative Director Gretchen Mead. “We couldn’t do it without the support of CASE Construction Equipment.”

Throughout the project, gardens were installed in yards, businesses, schools, churches, and community spaces. A variety of volunteer and neighborhood groups helped construct, fill and plant the gardens – culminating in an effort that feeds Milwaukee residents with fresh, organic food. Materials for each garden were made possible by a $150 donation or sponsorship.

“We are thankful to have CASE Construction Equipment as partners in the food movement in Milwaukee,” added Mead. “Installing 500 new gardens is truly something incredible.”

Victory Garden Initiative builds communities who grow food, reintegrating human and food ecology; advancing a resilient food culture: from soil, to seed, to plate, to soil. Find out more a


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